ARPEGGIO RESEARCH / FEATURED REPORT
The Streaming
Score.
Our recurring report on how the streaming marketplace is moving, connecting platform shifts, publisher dynamics, audience behavior, and measurable performance.
Download H1 2026 ↓SCORESignals, shifts, and benchmarks from across the streaming universe.2026 FIRST-EDITION PREVIEW
THE LATEST
Research that
moves the market.
Frequent perspectives grounded in connected media data, customer journeys, and what we observe across the streaming ecosystem.
Audiences Have Moved. Ad Budgets Haven't.
Streaming now accounts for nearly half of all US TV viewing, but ad dollars are still catching up. A look at the gap, and how fast it is closing.
Arpeggio advertisers saw fewer severe declines in a tough half for luxury auto.
Across 1,471 advertisers and 1.01 billion impressions, luxury dealerships advertising with Arpeggio held up better than their same-brand peers.
What can $1,000 buy?
Put $1,000 into paid search or streaming TV and the dashboard shows the same site visits. But visits are only part of what that budget buys.
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